In nowadays the variety of products is so wide that even choosing bread can seem hard. Sometimes you choose an item only because you liked its packaging design.
Design is one of manufacturers tools which helps to attract attention of customers. The design has to be innovative and original at the same time. This help to earn customers trust. Satisfied customers will be looking for the same brand. So manufacturers are leaving not changed basic design of a product for the purpose it could be easily recognised. But to show that it is brand new they just slightly modify some details.
Normally product is coming with its manufacturer’s logo. Logo is like a form of signature which describes an identity of manufacturer. This expression of design is the very first sign which attracts attention of the customers.